PROYECTOS
LA IMPERFECTA
Nacida de la Bella Imperfección de lo Hecho a Mano
LA IMPERFECTA se desarrolló como una marca de productos gourmet elaborados a partir de la naranja de la terreta alicantina. El objetivo era crear una identidad y un sistema de packaging capaces de poner en valor el origen local, el carácter artesanal y la singularidad de cada fruto. El naming reivindica su forma imperfecta y única, mientras que materiales como el yute, la paja y los acabados naturales refuerzan una presentación cercana, auténtica y vinculada al territorio.
Cliente
Gourmet
Año
2025
Industria
Gourmet
Duración del proyecto
2 weeks
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The Challenge
How do you design for performance? That was our north star. AeroMatch sneakers were engineered for agility, grip, and court dominance, but their story needed to cut through a saturated market. The brand had to look sharp, feel fast, and function flawlessly online.
Our Approach
We built the brand around movement, using bold typography, kinetic layouts, and a minimal yet athletic color system. The site is fully responsive and loads fast, even under high traffic.
Key features:
Interactive 3D product views
Performance-focused product pages with comparison charts
Dynamic launch countdown and email capture
Athlete ambassador profiles integrated into the brand narrative
Results
Brand launch in under 6 weeks
25,000+ unique visitors on launch weekend
32% email sign-up conversion on landing page
Featured in two leading sportswear blogs within a week of launch
What We Delivered
Brand identity system
Full responsive web design in Framer
UI kit and component system
Copywriting and content structure
Social media asset kit
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